Monday, August 4, 2008

No way, man. You're the one who's susceptible to marketing: not me.


Or: Self-important culture industry kids at Adbusters take shot at competitors in culture industry. Check it out HERE. This article is way too reductionist. This guy honestly thinks he dresses and behaves better and more ethically than what he's defined as a group of people called hipsters (which screams of high school, does it not?). Everything we like is manicured and sold to us, and we're all niches. These assholes at adbusters somehow think they're exempt, and it's exactly that finger-pointing and naivete that has been pissing me off lately. Oh no, not me, I'm not being marketed to. It's those other people over there. Wait, shall we start our own island nation without marketing? Are you making your own clothes and reducing your carbon imprint? Well guess what: you're being marketed to, too, you crunchy hipster, you.

Also, how is what this says any different from the content of "Merchants of Cool," except where it isolates a single sub-culture to attack? "Merchants of Cool" faced the same problem because it excepted the adult audience it believed it was speaking to from the criticism it leveled against youth culture. Dockers and loafers are marketed to people, too, regardless of whether or not we think they're "cool." Seriously... this is half-reflective at best. Completely unenlightening vitriol.

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